Featured Projects

Creative Direction
Naming
Visual & Verbal Identity
Photography & Video
Generative Image (AI)

Visual & Verbal Identity
Naming Architecture
Illustrative Vocabulary
Photography & Video
Generative Image (AI)

Visual & Verbal Identity
Illustrative Vocabulary
Photography & Video

Naming
Art Direction
Visual Identity
Ubá Hospedagem Autoral
Creative DirectionNamingVisual & Verbal IdentityPhotography & VideoGenerative Image (AI)
Lago Encantado Chalé Boutique
Visual & Verbal IdentityNaming ArchitectureIllustrative VocabularyPhotography & VideoGenerative Image (AI)
Tempo para Café
Visual & Verbal IdentityIllustrative VocabularyPhotography & Video
Gowin Centro Clínico
NamingArt DirectionVisual Identity
Instituto Morro do Meio
Visual IdentityArt Direction
About
I’m a Brand Designer with a background in Product Design, creating strategic brand identities that help businesses communicate with clarity and build lasting connections.
I’ve developed branding projects for companies across different industries, combining research, strategy, visual identity, naming, and creative direction to create brands that are distinctive and built to last.
I specialized in Brand Identity Design in 2018 and currently integrate generative AI into my workflow to enhance research, creative exploration, and production—using technology to support ideas, not replace them.
I believe the strongest brands are built through thoughtful strategy, visual clarity, and careful attention to detail.
Expertise
- Brand Strategy
- AI Creative Workflows
- Visual Identity
- Verbal Identity
- Naming
- Typography
- Brand Guidelines
- Campaign design
- Social media
- Art Direction
Experience
2008–2012
Bachelor’s Degree in Product Design
PUCPR
2015–2018
Freelance Graphic Designer
Freelancer
2017–2022
Graphic Designer & Brand Strategy
Fluir Pilates Studio
2018–Present
Founder & Brand Designer
Cíntia Guimarães Studio
2026–Present
Graphic Designer
Instituto Pitangueiras – Ministério do Trabalho
Skills
- Adobe Illustrator
- Adobe Photoshop
- Adobe Premiere Pro
- Adobe After Effects
- Figma
- Canva
- Midjourney
- Claude
- Firefly
- Magnific
- ChatGPT
- CapCut

